In this episode of In The LOOP, Jordan Jo sits down with Jessie Jarvis—rancher, entrepreneur, podcast host, and the driving force behind Of The West—for a conversation centered around connection, purpose, and building a life that doesn’t follow a set timeline.

In this episode of In The LOOP, Jordan Jo sits down with one of rodeo’s most recognizable champions—Richmond Champion—for a conversation about the moment that changed the sport of rodeo and the career that led him there.

In this episode of In The LOOP, Jordan Jo sits down with one of the most respected voices in Western sports media—Kadee Coffman—for a conversation about persistence, opportunity, and building a career in the rodeo industry.

In this episode of In The LOOP, Jordan Jo sits down with one of the most influential women in rodeo and Western business — Billie Bray — for a conversation that spans three decades of change, resilience, growth, and leadership.

In this long-awaited episode—five years in the making—we sit down with a true legend of the arena, Jayme Marcrum. A two-time world champion in breakaway and tie-down roping, Jayme’s career is defined by a relentless drive that she describes as being "on a mission" from the moment she wakes up until her head hits the pillow.

For more than five decades, Bob Tallman has been the voice of rodeo. He hasn’t just witnessed the evolution of the Western industry… he’s narrated it.

Janie Johnson built her career the long way — behind the scenes, on the road, and inside the controlled chaos of live rodeo television. In this episode, Jordan Jo Hollabaugh sits down with Janie for an honest conversation about timing, faith, grit, and the unseen work it takes to help build an industry from the ground up.

Latricia Duke built a career the long way — in the futurity pen, behind the scenes, and with a commitment to always put the horse first. In this episode, Jordan Jo sits down with Latricia to talk about the horses that built her, the convictions that guided her, and the decisions that defined her career.

In this episode of In The LOOP Podcast, we sit down with Jill Edwards, the founder of the Something Special Breakaway, to talk about how one mother’s vision helped reshape youth breakaway roping.

In this solo reflection episode, In The LOOP Podcast host Jordan Jo looks back on the journey — from the early days of breakaway roping’s professional rise to the moments, conversations, and people that shaped the heart of the show. She shares how rodeo opened doors, introduced lifelong friendships, and ultimately laid the foundation for a podcast rooted in storytelling, curiosity, and faith.

This episode of In The LOOP Podcast is one of the most raw and meaningful conversations we’ve shared — a story rooted in faith, resilience, and the power of community within the rodeo and equine industry.

Taylor Munsell is the 2025 World Champion Professional Breakaway Roper and a five-time NFBR qualifier known for her grit, humility, and mental toughness. Built through years of highs, lows, and hard lessons, Taylor’s career reflects resilience earned the long way — through consistency, adaptability, and trust in her process.