#279 - “Cowgirlin’ on the Rough Side: Bull Riding & Ranch Bronc” PWR brings back Women’s Rough Stock | Jorden Halvorsen & Katie Coker

In this episode of In The LOOP, Jordan Jo Hollabaugh sits down with Jorden Halvorsen and Katie Coker—two of the most fearless women in rough stock—for a conversation rooted in grit, legacy, and the bold evolution of women’s rodeo.

As the Premier Women’s Rodeo ushers in a new era, this episode dives into the return of rough stock for women—something the sport hasn’t seen on this stage since 2008.

Jorden, a four-time world champion bull rider, and Katie, a world champion ranch bronc rider, share their paths into a sport most people never imagined women stepping into—let alone dominating.

But this isn’t just about getting on.

It’s about building something that didn’t exist… or bringing it back to life.

From riding through injuries and setbacks to helping create opportunities for the next generation, both women open up about what it takes to not just compete—but to pave the way.

This is women for women—doing something they love, no matter how crazy it looks to the outside world.

This episode is a powerful reminder that progress doesn’t come from waiting your turn—it comes from stepping up, taking hits, and staying in it long enough to change the game.

🎧 Tune in to hear how Jorden Halvorsen and Katie Coker are helping bring rough stock back—and why this moment in women’s rodeo is just getting started.