#284 - The Power of Planting Seeds | Judy Wagner

In this episode of In The LOOP Podcast, Jordan Jo sits down with Judy Wagner for a heartfelt conversation about purpose, mentorship, relationships, branding, faith, and the power of planting seeds that can change lives.

From growing up on a ranch in Avon, Montana, to building iconic Western brands like Gator Ropes and helping shape the legacy of Montana Silversmiths, Judy shares the stories, lessons, and moments that defined her journey in the Western industry.

The two also dive into the meaning behind “Nice Job Cowgirl,” the importance of encouraging others, navigating different seasons of life, building authentic relationships, and why purpose should always remain at the center of everything we do.

Fresh off receiving the 2026 Pam Minick Lifetime Achievement Award at the Premier Women’s Rodeo and speaking at the Cowgirl 30 Under 30 Leadership Conference, Judy reflects on legacy, leadership, mentorship, and the impact of simply believing in people.

At the heart of the conversation is a reminder that success is never built alone. The seeds we plant, the relationships we nurture, and the encouragement we give to others can leave a lasting impact far beyond what we may ever see.

🎧 Watch now. Available on the Official YouTube Channel of RodeoLive and all podcast platforms.