#285 - PWR: From First Generation Rodeo to Paving the Way for Women | Sami Jo Smith

In this episode of In The LOOP Podcast, Jordan Jo sits down with Sami Jo Smith for a powerful conversation about leadership, legacy, women’s rodeo, faith, and the behind the scenes work it takes to build something that truly moves the industry forward.

From growing up as a first generation rodeo kid in Cheyenne, Wyoming, to serving as Miss Frontier and building a career across RFD TV, The American, ERA, WCRA, and now Premier Women’s Rodeo, Sami Jo shares the people, moments, and opportunities that shaped her path in the Western industry.

The two also dive into the growth of PWR, the evolution of professional women’s rodeo, the addition of rough stock, national television opportunities, athlete stories, family legacies, and why creating a true home for women in rodeo matters now more than ever.

As the Director of Operations and Rodeo Administration for PWR, Sami Jo reflects on what it means to serve behind the scenes, build opportunities for cowgirls, and help carry a movement that is opening doors for the next generation.

At the heart of the conversation is a reminder that legacy is not just about titles or organizations. It is about the impression you leave, the people you serve, and the impact that lasts long after the event is over.

🎧 Watch now. Available on the Official YouTube Channel of RodeoLive and all podcast platforms.